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Marketing Information: Case Studies: Start Research Here

This guide is designed to assist you in finding library and publicly available resources for completing your marketing case study.

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Getting Started on the Case Study

So, you have a case study paper to research and write. You've come to the right place. This guide is designed to help you research each section of your paper. (see the tabs at the top). Keep in mind that most sources listed here are useful for more than one section of the analysis, so examine each resource with our entire project in mind. And remember that people can be one of your best resources. You can contact us (library staff) with your questions